How to Sell Your Art Online in 5 Steps

5 steps to sell your art online

Step 1. Build your portfolio.

In order to start selling your art online, you should have a decent sized portfolio for potential customers to choose from. Aim for 10-25 artworks.

You can either make a bunch of new artwork, or dig up some old pieces that could work digitally or physically to sell.

sketch book designs feathers pug painting watercolour

Step 2: Decide where to sell your art.

Next, you’ll have to decide where to sell your art and that will depend on your medium, style, and goals as an artist.

Identify your audience and how you want to sell your art.

  • Are you going to sell primarily prints? (many avenues)
  • Are you going to sell physical work, such as paintings? (Etsy, or Fine Art America)
  • Do you create sculptures, jewelry or something else tangible? (Etsy)
  • Are you interested in designing t-shirts and/or home decor products? (Society6, Zazzle or Redbubble)

Check out my blog post about Where to Sell Your Art Online to help you decide.

For even more help on deciding where to sell your art online check out these posts:

Step 3. Optimize your artwork for sale

You’ll have to optimize your art digitally, or take a nice photo of it in order to sell it online.

  • Scan or photograph your artwork
  • Make it a large file size
  • Try to get sharp lines and true colors
  • Post process in a program like Photoshop to fix colors, or clean up scans.

Here is a an explanation of how I clean up my drawings using Photoshop and Illustrator

Step 4: Upload and enable as many products as possible

Upload your art to your chosen platform.

If you are going the Print On Demand route,  only add to products that look good and work with the design.

mermaid cell phone case example

Step 5: Market your products

This is where a lot of artists struggle because, well, we’re artists not business or marketing professionals!

  • Share your products and artwork on social media. 
    • Create an Instagram, Twitter, and/or Facebook page dedicated to your art.
    • Ideally, choose one you use frequently so it’s not a burden to learn or use daily.
  • You may consider building a website, which can be a hub if you sell on multiple platforms. It could be a blog or just a portfolio of your work.
  • Check out my pages for inspiration:
  • To delve more deeply into marketing, watch tutorials on YouTube or try Skillshare to hone your business skills or even artistic skills as your business grows.

There is a lot to learn on the business side, but don’t neglect your art! Consistently create new designs so you can figure out what works and what doesn’t, and go from there.

Consistency is key!

For more tips on selling your art online check out these posts:

 

 

Advertisements

How to Increase Your Sales on POD Websites – 15 Tips

Selling your art on POD websites Redbubble edition (1)

Are you an artist trying to sell your work on Society6, Redbubble, Zazzle, or another POD (print on demand) website?

Well I’ve been doing it for a few years now and have some tips to help you get more sales!

If you’re just getting started or haven’t set up your store(s) yet, you may want to check out these posts first:

Where to Sell Your Art Online

Selling your Art on POD Websites: Zazzle vs Society6

Selling your Art on POD Websites: Society6 vs Redbubble

Selling your Art on POD Websites: TeePublic edition

Read on to find out how to increase your sales on Society6 and Redbubble specifically, but many of these tips can be used across other POD platforms such as Zazzle, TeePublic, CafePress, Fine Art America and many others.

  1. Try to complete at least one business or social media related task per day. For example: one tweet, one Instagram post, one new design, one update to your website etc. If you can do more than one task that’s great, but just that one thing will help your business without being too overwhelming.
  2. Comment and like other artists’ work. This does not apply to all PODs but can be especially helpful on Society6 and Redbubble to get more eyes on your designs.
  3. Connect with other artists on social media (Facebook groups for example) or forums where available (Zazzle). Ask for feedback from them if you feel comfortable doing so!
  4. Upload as much high quality work as possible. The more designs you have, the more chances you have of making a sale.
  5. Research the latest trends and use them as inspiration to create new designs in your own style. You can use Pinterest or check the top selling designs on your chosen POD platform.
  6. Have social media pages, even just one or two and focus on them. Instagram and Twitter great for artists. On Facebook it’s challenging to get likes on your page, but it could get your real life friends interested. Try using new tools like Facebook or Instagram stories, or even Snapchat if you are adventurous.
  7. Don’t forget about your stores or leave them alone for long periods of time. Try to stay somewhat active and consistent on all of them (uploading new work, commenting/following etc.) I’ve definitely noticed an increase in sales/activity when I’m active. If you have too many stores to stay active, maybe pare it down to the few that you have been most successful on.
  8. Don’t stretch yourself too thin.  Going off the point above, if you have too many stores you might feel overwhelmed or too lazy to upload work to all of them, so I suggest deleting those ones you don’t like or don’t have much success with.
  9. Read up on other sellers tips especially top sellers if they have shared these tips online. CatCoq, for example, has shared some great information on her website. See what these top sellers are doing and figure out how you can get where they are. Use them as inspiration for your brand.
  10. Make different versions of the same designs that are well received. Different colour variations of a popular design or rework an element of that piece so it can have more mass appeal.
  11. Have a website or blog external to your social media, like this one! It helps with your visibility and to show up in Google searches.
  12. Tell your family, friends and coworkers about your stores and they might support you! You could even gift them stuff from your own stores for Christmas and birthdays etc. to get them excited about your work.
  13. Something I’m currently working on – Go back through your old designs and either delete ones that aren’t working for your brand or update titles, keywords etc.
  14. Always keep learning.  There are lots of great sources online for marketing your brand or honing and learning new skills.  Check out Skillshare for some free or paid courses in marketing, design and many other skills.
  15. Subscribe to my blog!  I’m always posting new content on selling your art on POD websites so make sure you don’t miss out.

Thanks for reading and I hope you’ve found this blog post helpful.  Let me know if you have any other tips to add in the comments below!

Cheers,

Julie

Check out these other posts for more information on selling your art on POD websites:

Social Media Marketing Tips for Artists

Blogging for your Art Business

10 Ways to Get over Artist’s Block

Complex Mandala Drawing Template

complex mandala drawing template

Considering the success of my Mandala Drawing Templates, I decided to create this new, more detailed version of the template so now you can draw even more complex mandala designs!

mandalas template sketchbook drawing

Just click on the template image above to open a new tab with the full sized image, then you can right click and choose “save image as” to download it to your computer.

Print the template off on an 8.5 x 11″ piece of paper and then use it as a guide underneath copy paper or even sketchbook paper to draw your mandala!

I find it works best to paperclip it on at least 2 sides to prevent it from moving around under the page while you draw.

Here is a mandala I drew using this template:

mandalas template diy art drawing

I hope you will find this mandala template useful!

Let me know what you think by leaving a comment below, and feel free to share your mandalas with me over on Instagram by tagging me @julieerindesigns or post your link below.

If you’re new to drawing mandalas, or want something a little less complex, you might want to check out my other Mandala Drawing Templates here!

Have a great day everyone and have fun drawing those mandalas.

 

Cheers!

 

Julie

Mandala Speed Drawing Videos

Hey all, I set up a YouTube channel to promote my designs!

I’ve only added a couple of video’s so far: sped up videos of myself drawing and coloring mandalas.

These are experimental, top down videos that were filmed using only my phone and an adjustable phone holder/stand that clips to the side of a table.  I edited the videos using apps on my phone.

These videos turned out pretty cool!

The longer video I created for this project (above) includes some music by a favourite artist of mine, Gramatik. He allows his music to be used in Youtube videos with a Creative Commons license, which is pretty awesome.

I have to say making these videos was pretty fun so I’ll make a longer one next time, and maybe work on some DIY or tutorial videos in the future.

Stay tuned for that!

If you like these videos make sure to give them a thumbs up and follow my brand new channel if you’re interested in seeing more!

 

Cheers,

 

Julie

Mandala Drawing Templates

mandala worksheet template

My friends, I have created some templates to help draw mandalas more easily!  

Using these, you will no longer need to use a compass or random household objects to draw circles for your mandalas.

To download the templates: Click on the image of the template to open in full size, then right click and download or print straight from your browser.

Then, you can either draw straight on the print-out or place it underneath another sheet of paper and trace.

PhotoGrid_1496353948648

In person the lines underneath are more apparent, so it is very easy to see and trace them. I simply used a few paperclips to keep the 2 pieces of paper together, but you could use a bit of tape or something else you have handy.

Note: The image above shows the template under printer paper so it may show through sketchbook paper slightly less, but should still be well enough to trace.

This second template with no cross lines works better if you are going for a more free-style of mandala design.

mandala template work sheet

Here are a couple of mandalas I made with these templates:

coloured mandala

mandala black white blog

 

I used the first template to draw the coloured mandala by tracing it, and for the black and white mandala I drew it straight on the printed out template without the cross lines.

I hope you guys will find these templates useful, I know I will be using them!  No more drawing circles with cups and plates for me.

If you wind up using these templates feel free to link a photo your artwork in the comments section below!  I’d love to see your creations.

Ready to draw even more complex mandala designs? Check out my Complex Mandala Drawing Template here!

 

Cheers,

 

Julie

 

My Design Process: Creating Line Art using Photoshop and Illustrator

creating line art in photoshop illustrator

Hello friends!

Today I wanted to share with you guys my design process, specifically one of the ways I like to create artwork for my POD webstores such as Redbubble, Zazzle, Society6, etc.

This is just one of many ways I create designs, and a technique you can use to turn black and white drawings into digital line art — which you can then use any way you choose.

  •  I usually start out with some ideas in my sketchbook, and sometimes make a short list of designs I would like to try.  I often look online for inspiration and have a few things in mind before I get started.

sketchbook

  • Once I have a design I like, I re-draw it lightly on a clean page (8.5″ x 11″) in pencil.
  • I go over the pencil drawing with a black Sharpie or another fine black ink pen, to get something like this:

sketches black and white

  • I scan each design separately into Photoshop.

line drawing in photoshop

  • I clean up the image as much as possible using tools such as desaturate, Brightness/Contrast, Curves, and erase to clean up any little black dots or dust bits that are showing.  I use colour selection tool to select the black line only, then create a new layer and fill in with black. Once I am finished with this step, I save the file as a .PSD.

live trace in illustrator

  • The result of this process is that you get much smoother lines than if you don’t use Image Trace in Illustrator.  This is important if you are having the designs printed, especially in large sizes.
  • Save the image as a .PNG (using Save for Web) and make sure it’s a large size (at least 6000 x 6000 pixels).  I believe you can also just save it as an Illustrator file and open it up in Photoshop.
  • Open up the .PNG image in Photoshop and fill or colour it in however you desire.  I like to use layers, fill with gradients and use layer settings (ex. Screen) or just paint on another layer using a drawing tablet.  There is basically an endless variety of ways you can use your line art.
  • Save your finished design as the correct file type and size(s) for the POD site you are creating for.  I always save a .PSD file as well (with all my layers in tact) so I can open it again later and use the same design multiple times.

Here are some examples of work that I have used this technique for:

tangled black and white yin yang mandala live trace illustrator pot head teapot live trace illustrator tutorialtangled rainbow world map illustrator live trace

And there you have it!  Hopefully you now have a little bit of insight into how I create my designs for sale, and maybe even learned a new technique to try out for yourself.

Feel free to leave any questions or comments about this process in the comments section below.

Have a great week everyone!

Cheers,

Julie