How to Increase Your Sales on POD Websites – 15 Tips

Selling your art on POD websites Redbubble edition (1)

Are you an artist trying to sell your work on Society6, Redbubble, Zazzle, or another POD (print on demand) website?

Well I’ve been doing it for a few years now and have some tips to help you get more sales!

If you’re just getting started or haven’t set up your store(s) yet, you may want to check out these posts first:

Where to Sell Your Art Online

Selling your Art on POD Websites: Zazzle vs Society6

Selling your Art on POD Websites: Society6 vs Redbubble

Selling your Art on POD Websites: TeePublic edition

Read on to find out how to increase your sales on Society6 and Redbubble specifically, but many of these tips can be used across other POD platforms such as Zazzle, TeePublic, CafePress, Fine Art America and many others.

  1. Try to complete at least one business or social media related task per day. For example: one tweet, one Instagram post, one new design, one update to your website etc. If you can do more than one task that’s great, but just that one thing will help your business without being too overwhelming.
  2. Comment and like other artists’ work. This does not apply to all PODs but can be especially helpful on Society6 and Redbubble to get more eyes on your designs.
  3. Connect with other artists on social media (Facebook groups for example) or forums where available (Zazzle). Ask for feedback from them if you feel comfortable doing so!
  4. Upload as much high quality work as possible. The more designs you have, the more chances you have of making a sale.
  5. Research the latest trends and use them as inspiration to create new designs in your own style. You can use Pinterest or check the top selling designs on your chosen POD platform.
  6. Have social media pages, even just one or two and focus on them. Instagram and Twitter great for artists. On Facebook it’s challenging to get likes on your page, but it could get your real life friends interested. Try using new tools like Facebook or Instagram stories, or even Snapchat if you are adventurous.
  7. Don’t forget about your stores or leave them alone for long periods of time. Try to stay somewhat active and consistent on all of them (uploading new work, commenting/following etc.) I’ve definitely noticed an increase in sales/activity when I’m active. If you have too many stores to stay active, maybe pare it down to the few that you have been most successful on.
  8. Don’t stretch yourself too thin.  Going off the point above, if you have too many stores you might feel overwhelmed or too lazy to upload work to all of them, so I suggest deleting those ones you don’t like or don’t have much success with.
  9. Read up on other sellers tips especially top sellers if they have shared these tips online. CatCoq, for example, has shared some great information on her website. See what these top sellers are doing and figure out how you can get where they are. Use them as inspiration for your brand.
  10. Make different versions of the same designs that are well received. Different colour variations of a popular design or rework an element of that piece so it can have more mass appeal.
  11. Have a website or blog external to your social media, like this one! It helps with your visibility and to show up in Google searches.
  12. Tell your family, friends and coworkers about your stores and they might support you! You could even gift them stuff from your own stores for Christmas and birthdays etc. to get them excited about your work.
  13. Something I’m currently working on – Go back through your old designs and either delete ones that aren’t working for your brand or update titles, keywords etc.
  14. Always keep learning.  There are lots of great sources online for marketing your brand or honing and learning new skills.  Check out Skillshare for some free or paid courses in marketing, design and many other skills.
  15. Subscribe to my blog!  I’m always posting new content on selling your art on POD websites so make sure you don’t miss out.

Thanks for reading and I hope you’ve found this blog post helpful.  Let me know if you have any other tips to add in the comments below!

Cheers,

Julie

Check out these other posts for more information on selling your art on POD websites:

Social Media Marketing Tips for Artists

Blogging for your Art Business

10 Ways to Get over Artist’s Block

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Society6 Product Review – Leggings

leggings yoga pose

I purchased this pair of leggings from Society6 a little while ago and after wearing them several times and washing them I thought I’d write up a little review for those of you who are wondering what they’re like.

I have to say I absolutely LOVE these leggings.

They are stretchy and comfortable and the fabric is really soft and silky to the touch.  The thick band around the top is sturdy and helps prevent muffin top.

Also the print, my White and Navy Blue Elephant Pattern, looks GORGEOUS, and much better and much brighter in person than the preview images on their website.

See the contrast between the preview photos and the one of me wearing them?  They look so different!  The brighter colour is actually much closer to my original image.

These leggings are great for working out and doing yoga but also just for lounging around the house and being comfortable.

Here is the product description from Society6’s website:

Nobody will judge you for wearing them all day, every day – they’re that comfy. That’s because these tights are constructed with breathable, antimicrobial polyester spandex that keeps you dry while staying cool.

  • Constructed with antimicrobial polyester spandex
  • Breathable, moisture-wicking qualities
  • Six panel cut and sew construction
  • Adjustable waistline

IMG_20180414_112237_703

Check out all of the other styles of leggings from my Society6 store!

So in summary, if you’re on the fence about picking up some leggings from Society6 I say GO FOR IT!  You won’t regret it.

Have you ever bought leggings from Society6 or another POD website?  Let me know your experience in the comments below!

Cheers,

 

Julie

Selling your Art on POD Websites – Redbubble vs. Society6

Selling your art on POD websites Redbubble edition

Hey guys, I’m back with another comparison post about selling your art on POD (Print on Demand) websites!

This time I’m comparing 2 popular websites I sell my artwork on, Society6 and Redbubble.  I’ve broken down my comparison into sections to make it easier to compare and hopefully find what you’re looking for more easily.

So read on to learn more about selling your art on POD websites and find out which one might work best for you!

Store Front

As of this time, I prefer Rebubble’s store frontStore fronts are easily customized with a header, profile photo, bio, optional journal entries, and collections.  Your latest art works are also shown this page.

On the design page you will see the default product you chose when uploading the artwork, and below that is a button to show which other products are available.  You can also see reviews (of the product, not your art) and comments people have left you.  [Pro tip – leaving comments is a great way to connect with other Redbubble artists!]

You can also “like” designs and “follow” other artists on both websites, which I recommend doing.

Society6 has recently changed store fronts, and I think (hope) it’s still working out some kinks (as of March 2018).  Right now, your store will default to the “Shop” view and show your most recently sold products at the top.  As you scroll down it starts showing the same design on several different product types, which I don’t like.  I’d rather see all different designs. If you want to see all of your different designs you have to use the filters to the left and choose Sort By: New, then choose just one product type to view.

You can still customize your store front with a banner and a logo or profile image.

Audience

Both Society6 and Redbubble cater towards a young, hip, and trendy audience.  Think festival gear, college dorm or first apartment decor, stickers, and unique accessories. Trendy pattern designs and sayings are popular on both websites.

The audience on Redbubble might be slightly younger than Society6 as they focus more on stickers which are popular with teenagers and young adults.  However, Society6 recently introduced stickers too which are gaining in popularity.

Overall I think the target audience for both of these sites are young adults (20s and 30s) and their parents buying gifts for them.

Ease of Upload

Redbubble’s uploading tool is the easiest of the POD sites I’ve tried.

It’s great because you can upload your main design and then customize it for each product type.  There are options for tiling the image (to create a pattern), or you can replace the image entirely if neither of those options work.

You can also change the background colour on Redbubble, which is handy when working with designs that have a transparent background.

Society6 has recently changed their uploading tool and made it more like Redbubble’s, which is great, but it’s a little glitchy and you can’t tile or change the background colour.  It’s not a big issue – you just have to adjust your image accordingly. Also, transparent (png) images don’t work well except for stickers.

In general, both are pretty easy to upload but Redbubble has the edge in my opinion.

Products

In terms of products, both offer a similar range which includes apparel, electronics cases, and home decor items. The prices are about on par with other online POD stores and they often run 20% off or other similar promotions.

Redbubble has some unique products that are not on Society6, such as mini skirtsdresses and scarves among others.

blue gold mandala pattern scarf redbubble

The quality is pretty good on both sites and varies depending on the product.

I have a really nice tapestry from Society6 that I used as a bed sheet and is now on my wall. Friends have purchased mugs and beach towels and were very happy with what they received.  T-shirts and hoodies can be hit or miss.

Both websites add new types of products from time to time so look out for that.

Earnings and Payment

Redbubble earnings are paid automatically around the 15th of every month (to Paypal, or direct deposit), and there is no minimum threshold so you are paid whatever you made in the previous month whether its $1 or $1000.

Society6 pays automatically to Paypal, with whatever balance you have on the 1st of the month.

Both are reliable and I haven’t had any issues getting paid from either.

Marketing

The folks at Redbubble and Society6 are pretty good at marketing and driving traffic to their respective sites, so it’s mostly a matter of getting your own designs out there (which is easier said than done).

Check out my post on Social Media Marketing Tips for Artists to learn more about marketing your designs.

Most products have nice display images that you can screenshot and use for your own marketing initiatives.  You can also find some nice promotional tools on the Redbubble blog, such as fun templates like this:

doughnut pillow mock up

Society6 has recently introduced a curator link on each product page, so you can receive extra royalty not only on your own products but other’s as well!

Another nice thing that Society6 does is they will send an email out before a sale so you can prepare, and they provide you with an overlay to create your ads. Usually it’s just text containing the discount and promo code so you can layer it over or within your own images.

Example:

cyber monday.jpg

Shipping

Redbubble and Society6 both have reasonable shipping costs which varies depending on the product and package weight.

Redbubble has headquarters located in San Francisco (U.S.) and Melbourne (Australia) so the products are shipped from one of those areas depending on your location.  Also, you get a free sticker with purchase and their packaging is super cute.

Society6’s headquarters is also in California but some products are manufactured in different locations within the U.S., so you might get multiple packages.  Sometimes they offer free shipping worldwide promotions.

Shipping from both stores is pretty quick, and you can choose a faster shipping method if required.

Note: Some products take longer to manufacture than others so it could take longer to ship and receive!

Summary

Both Society6 and Redbubble are great options for selling your artwork online, but I have to say I prefer Redbubble!

However, both have great things to offer and it all depends on what you feel comfortable with and works with your art style.

Personally, I use both because, as they say, don’t put all of your eggs in one basket 😉

Want to learn more about selling your art online?  Here are some more great posts to check out!

A more in-depth analysis of selling on Redbubble

Selling your art on Zazzle vs. Society6 

10 Websites to Sell your Art Online

Social Media Marketing Tips for Artists

Blogging for Your Art Business

Drawing of Mountain Mandala

This speed drawing video I created shows the making of my latest design “Mountain Mandala”!

After drawing the mandala I scanned and edited it using Adobe Illustrator and Photoshop (not shown in the video).

I’ve started creating these videos to work on my recording and editing skills.  It’s also just a fun creative project to work on.

The video was recorded on my phone, which is funny because I tried using my old digital camera but it was worse quality than my bottom-of-the-line smartphone!  It’s crazy how quickly technology improves.

To position the phone above the drawing surface I used a flexible holding arm I bought  from Amazon.   To edit the video I used Adobe Premiere Pro.

Mountain Mandala has been uploaded to my various stores, check out some product samples below!  I think it looks pretty good on the black background actually.

mountain-mandala1083971-throw-blankets

Mountain Mandala Throw Blanket from Society6

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Mountain Mandala Mug from Redbubble

mountain-mandala1083971-tank-tops

Mountain Mandala Tank Top from Society6

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Mountain Mandala Sticker from Redbubble

mountain-mandala1083971-tapestries

Mountain Mandala Wall Tapestry from Society6

Feel free to check out some of my other videos and/or follow my Youtube Channel to see more videos in the future.  I’ve been thinking about doing some tutorials for mandalas and things like that so if you’re interested in that make sure to hit that subscribe button!

If you have any questions about my process feel free to ask below!

Cheers,

 

Julie

 

 

 

“Love Life” Mandala feat. Pantone’s Color of the Year: Ultraviolet

Inspired by Pantone’s color of the year, Ultraviolet, I made this new floral mandala design with the words “Love Life” in the center!

purple flower motivational quote mandalas pantone

I haven’t shared any of my latest designs in quite awhile so there are several new pieces in my catalog.  If you would like to see them all check out my Society6 page!

Not only was this design inspired by the Pantone color of the year for 2018, but also the quote “Love Life” was inspired by a song by one of my favourite musical artists called Atmosphere.

If you’ve never heard of them and want to have a listen to the song, here it is on Youtube.

My Love Life mandala design has been uploaded to my Society6 and Redbubble stores.

Here are a few of my favourite products:

fashion workout fitness inspiring motivational

Love Life Mandala Lightweight Hoody from Rebubble

pantone color year mobile case cover iphonex

Love Life Mandala iPhone X Tough Case from Society6

home decor mandala mandalas pantone 2018

Love Life Mandala Throw Blanket from Society6

pillows pantone 2018 color year home decor

Love Life Mandala Throw Pillow or Floor Pillow from Redbubble

pantone color year mandalas art stickers

Love Life Mandala Sticker from Redbubble

Well that’s all I have for now folks, I hope you are having a great start to 2018.

Let me know what you think of my latest design(s) by leaving a comment below!

P.S. – I have a little Valentine’s Day surprise for you all in the coming weeks so stay tuned for that and make sure you follow my blog so won’t miss my next post!

 

Cheers,

 

Julie

Summer Break

summer break beach sunset

My dear readers and followers,

I would like to let you all know that I’m taking a little summer break from this blog.

A couple of time-consuming projects are going to be taking up much of my time, including re-building my main website, and my day job is also going to be busy for the next few months.

I also need to take a step back to figure out the direction I want to take this blog moving forward, to tweak the layout and generally work on the appearance and content as well.

In the meantime, I will continue to make art and upload it to my Society6, Redbubble and Zazzle stores.

I’ll also continue to be active on my social media accounts, so feel free to follow me there if you want to keep up with my latest work and progress.

Facebook

Twitter

Instagram

 

Thank you all so much for the support, comments, likes and follows over the past few years.

If you want to share any ideas or thoughts with me about this blog and what you like/don’t like about it etc. please feel free to comment below and I’d love to have a conversation about it.

 

See you all soon.

 

Cheers,

 

Julie