How to Increase Your Sales on POD Websites – 15 Tips

Selling your art on POD websites Redbubble edition (1)

Are you an artist trying to sell your work on Society6, Redbubble, Zazzle, or another POD (print on demand) website?

Well I’ve been doing it for a few years now and have some tips to help you get more sales!

If you’re just getting started or haven’t set up your store(s) yet, you may want to check out these posts first:

Where to Sell Your Art Online

Selling your Art on POD Websites: Zazzle vs Society6

Selling your Art on POD Websites: Society6 vs Redbubble

Selling your Art on POD Websites: TeePublic edition

Read on to find out how to increase your sales on Society6 and Redbubble specifically, but many of these tips can be used across other POD platforms such as Zazzle, TeePublic, CafePress, Fine Art America and many others.

  1. Try to complete at least one business or social media related task per day. For example: one tweet, one Instagram post, one new design, one update to your website etc. If you can do more than one task that’s great, but just that one thing will help your business without being too overwhelming.
  2. Comment and like other artists’ work. This does not apply to all PODs but can be especially helpful on Society6 and Redbubble to get more eyes on your designs.
  3. Connect with other artists on social media (Facebook groups for example) or forums where available (Zazzle). Ask for feedback from them if you feel comfortable doing so!
  4. Upload as much high quality work as possible. The more designs you have, the more chances you have of making a sale.
  5. Research the latest trends and use them as inspiration to create new designs in your own style. You can use Pinterest or check the top selling designs on your chosen POD platform.
  6. Have social media pages, even just one or two and focus on them. Instagram and Twitter great for artists. On Facebook it’s challenging to get likes on your page, but it could get your real life friends interested. Try using new tools like Facebook or Instagram stories, or even Snapchat if you are adventurous.
  7. Don’t forget about your stores or leave them alone for long periods of time. Try to stay somewhat active and consistent on all of them (uploading new work, commenting/following etc.) I’ve definitely noticed an increase in sales/activity when I’m active. If you have too many stores to stay active, maybe pare it down to the few that you have been most successful on.
  8. Don’t stretch yourself too thin.  Going off the point above, if you have too many stores you might feel overwhelmed or too lazy to upload work to all of them, so I suggest deleting those ones you don’t like or don’t have much success with.
  9. Read up on other sellers tips especially top sellers if they have shared these tips online. CatCoq, for example, has shared some great information on her website. See what these top sellers are doing and figure out how you can get where they are. Use them as inspiration for your brand.
  10. Make different versions of the same designs that are well received. Different colour variations of a popular design or rework an element of that piece so it can have more mass appeal.
  11. Have a website or blog external to your social media, like this one! It helps with your visibility and to show up in Google searches.
  12. Tell your family, friends and coworkers about your stores and they might support you! You could even gift them stuff from your own stores for Christmas and birthdays etc. to get them excited about your work.
  13. Something I’m currently working on – Go back through your old designs and either delete ones that aren’t working for your brand or update titles, keywords etc.
  14. Always keep learning.  There are lots of great sources online for marketing your brand or honing and learning new skills.  Check out Skillshare for some free or paid courses in marketing, design and many other skills.
  15. Subscribe to my blog!  I’m always posting new content on selling your art on POD websites so make sure you don’t miss out.

Thanks for reading and I hope you’ve found this blog post helpful.  Let me know if you have any other tips to add in the comments below!

Cheers,

Julie

Check out these other posts for more information on selling your art on POD websites:

Social Media Marketing Tips for Artists

Blogging for your Art Business

10 Ways to Get over Artist’s Block

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Complex Mandala Drawing Template

complex mandala drawing template

Considering the success of my Mandala Drawing Templates, I decided to create this new, more detailed version of the template so now you can draw even more complex mandala designs!

mandalas template sketchbook drawing

Just click on the template image above to open a new tab with the full sized image, then you can right click and choose “save image as” to download it to your computer.

Print the template off on an 8.5 x 11″ piece of paper and then use it as a guide underneath copy paper or even sketchbook paper to draw your mandala!

I find it works best to paperclip it on at least 2 sides to prevent it from moving around under the page while you draw.

Here is a mandala I drew using this template:

mandalas template diy art drawing

I hope you will find this mandala template useful!

Let me know what you think by leaving a comment below, and feel free to share your mandalas with me over on Instagram by tagging me @julieerindesigns or post your link below.

If you’re new to drawing mandalas, or want something a little less complex, you might want to check out my other Mandala Drawing Templates here!

Have a great day everyone and have fun drawing those mandalas.

 

Cheers!

 

Julie

Selling your Art on POD Websites – Redbubble vs. Society6

Selling your art on POD websites Redbubble edition

Hey guys, I’m back with another comparison post about selling your art on POD (Print on Demand) websites!

This time I’m comparing 2 popular websites I sell my artwork on, Society6 and Redbubble.  I’ve broken down my comparison into sections to make it easier to compare and hopefully find what you’re looking for more easily.

So read on to learn more about selling your art on POD websites and find out which one might work best for you!

Store Front

As of this time, I prefer Rebubble’s store frontStore fronts are easily customized with a header, profile photo, bio, optional journal entries, and collections.  Your latest art works are also shown this page.

On the design page you will see the default product you chose when uploading the artwork, and below that is a button to show which other products are available.  You can also see reviews (of the product, not your art) and comments people have left you.  [Pro tip – leaving comments is a great way to connect with other Redbubble artists!]

You can also “like” designs and “follow” other artists on both websites, which I recommend doing.

Society6 has recently changed store fronts, and I think (hope) it’s still working out some kinks (as of March 2018).  Right now, your store will default to the “Shop” view and show your most recently sold products at the top.  As you scroll down it starts showing the same design on several different product types, which I don’t like.  I’d rather see all different designs. If you want to see all of your different designs you have to use the filters to the left and choose Sort By: New, then choose just one product type to view.

You can still customize your store front with a banner and a logo or profile image.

Audience

Both Society6 and Redbubble cater towards a young, hip, and trendy audience.  Think festival gear, college dorm or first apartment decor, stickers, and unique accessories. Trendy pattern designs and sayings are popular on both websites.

The audience on Redbubble might be slightly younger than Society6 as they focus more on stickers which are popular with teenagers and young adults.  However, Society6 recently introduced stickers too which are gaining in popularity.

Overall I think the target audience for both of these sites are young adults (20s and 30s) and their parents buying gifts for them.

Ease of Upload

Redbubble’s uploading tool is the easiest of the POD sites I’ve tried.

It’s great because you can upload your main design and then customize it for each product type.  There are options for tiling the image (to create a pattern), or you can replace the image entirely if neither of those options work.

You can also change the background colour on Redbubble, which is handy when working with designs that have a transparent background.

Society6 has recently changed their uploading tool and made it more like Redbubble’s, which is great, but it’s a little glitchy and you can’t tile or change the background colour.  It’s not a big issue – you just have to adjust your image accordingly. Also, transparent (png) images don’t work well except for stickers.

In general, both are pretty easy to upload but Redbubble has the edge in my opinion.

Products

In terms of products, both offer a similar range which includes apparel, electronics cases, and home decor items. The prices are about on par with other online POD stores and they often run 20% off or other similar promotions.

Redbubble has some unique products that are not on Society6, such as mini skirtsdresses and scarves among others.

blue gold mandala pattern scarf redbubble

The quality is pretty good on both sites and varies depending on the product.

I have a really nice tapestry from Society6 that I used as a bed sheet and is now on my wall. Friends have purchased mugs and beach towels and were very happy with what they received.  T-shirts and hoodies can be hit or miss.

Both websites add new types of products from time to time so look out for that.

Earnings and Payment

Redbubble earnings are paid automatically around the 15th of every month (to Paypal, or direct deposit), and there is no minimum threshold so you are paid whatever you made in the previous month whether its $1 or $1000.

Society6 pays automatically to Paypal, with whatever balance you have on the 1st of the month.

Both are reliable and I haven’t had any issues getting paid from either.

Marketing

The folks at Redbubble and Society6 are pretty good at marketing and driving traffic to their respective sites, so it’s mostly a matter of getting your own designs out there (which is easier said than done).

Check out my post on Social Media Marketing Tips for Artists to learn more about marketing your designs.

Most products have nice display images that you can screenshot and use for your own marketing initiatives.  You can also find some nice promotional tools on the Redbubble blog, such as fun templates like this:

doughnut pillow mock up

Society6 has recently introduced a curator link on each product page, so you can receive extra royalty not only on your own products but other’s as well!

Another nice thing that Society6 does is they will send an email out before a sale so you can prepare, and they provide you with an overlay to create your ads. Usually it’s just text containing the discount and promo code so you can layer it over or within your own images.

Example:

cyber monday.jpg

Shipping

Redbubble and Society6 both have reasonable shipping costs which varies depending on the product and package weight.

Redbubble has headquarters located in San Francisco (U.S.) and Melbourne (Australia) so the products are shipped from one of those areas depending on your location.  Also, you get a free sticker with purchase and their packaging is super cute.

Society6’s headquarters is also in California but some products are manufactured in different locations within the U.S., so you might get multiple packages.  Sometimes they offer free shipping worldwide promotions.

Shipping from both stores is pretty quick, and you can choose a faster shipping method if required.

Note: Some products take longer to manufacture than others so it could take longer to ship and receive!

Summary

Both Society6 and Redbubble are great options for selling your artwork online, but I have to say I prefer Redbubble!

However, both have great things to offer and it all depends on what you feel comfortable with and works with your art style.

Personally, I use both because, as they say, don’t put all of your eggs in one basket 😉

Want to learn more about selling your art online?  Here are some more great posts to check out!

A more in-depth analysis of selling on Redbubble

Selling your art on Zazzle vs. Society6 

10 Websites to Sell your Art Online

Social Media Marketing Tips for Artists

Blogging for Your Art Business

Mandala Drawing Templates

mandala worksheet template

My friends, I have created some templates to help draw mandalas more easily!  

Using these, you will no longer need to use a compass or random household objects to draw circles for your mandalas.

To download the templates: Click on the image of the template to open in full size, then right click and download or print straight from your browser.

Then, you can either draw straight on the print-out or place it underneath another sheet of paper and trace.

PhotoGrid_1496353948648

In person the lines underneath are more apparent, so it is very easy to see and trace them. I simply used a few paperclips to keep the 2 pieces of paper together, but you could use a bit of tape or something else you have handy.

Note: The image above shows the template under printer paper so it may show through sketchbook paper slightly less, but should still be well enough to trace.

This second template with no cross lines works better if you are going for a more free-style of mandala design.

mandala template work sheet

Here are a couple of mandalas I made with these templates:

coloured mandala

mandala black white blog

 

I used the first template to draw the coloured mandala by tracing it, and for the black and white mandala I drew it straight on the printed out template without the cross lines.

I hope you guys will find these templates useful, I know I will be using them!  No more drawing circles with cups and plates for me.

If you wind up using these templates feel free to link a photo your artwork in the comments section below!  I’d love to see your creations.

Ready to draw even more complex mandala designs? Check out my Complex Mandala Drawing Template here!

 

Cheers,

 

Julie

 

10 Websites to Sell Your Art Online

where to sell art online

Hey guys!

I’ve compiled a list of great some websites where you can sell your art online!

This is not an exhaustive list by any means, but these are sites that I actually have experience with and that I know to be legitimate.  I also know that they provide good quality products and customer service, which is definitely important if you want to have happy, repeat customers.

Not all websites are created equal and some are straight up scams so be careful out there, and start with one or more of the ones on this list before venturing into unknown territory!

Pro Tip: Generally speaking, avoid Chinese based websites.  All these ones listed below are US or Australia based companies.

 

1. Zazzle 

Zazzle is where I first started my journey of selling my art online.  It is known as a POD website, which means “Print on Demand”, ie. a product is printed and shipped only after it has been sold.

It’s free to open a store, multiple stores in fact, and upload unlimited designs. There is also a helpful forum with supportive members which is a great place to show off your designs and get tips and feedback.

I have had minor success so far on Zazzle, with nearly 1000 products in my catalog to date.  They carry a huge range of products to design on, but it can sometimes be overwhelming and cumbersome to upload each design individually.

Read more about creating on Zazzle in my post, Selling your art on POD websites: Zazzle vs Society6.

 

2. Society6

Society6 was the second website I uploaded my artwork to.  It’s also a POD site like Zazzle, but they have a smaller range of products.  However, their products are high quality and the look of the website is more like an artist’s portfolio.

It’s free to upload unlimited designs to Society6, and the only downside, in my opinion, is the lack of a forum to connect with other sellers. (However there are groups on Facebook for this).

It took a good while for me to start seeing sales on Society6 (compared to Zazzle) but lately it seems to be gaining momentum.  My advice is to just keep at it.  It’s fairly easy to upload and add new designs to Society6 so I generally upload my newest designs here first.

Read more detailed info and my full review of selling on Society6 here: Selling your art on POD websites: Zazzle vs Society6.

 

3. Redbubble

I started selling my work on Redbubble in 2016.  It’s another POD website but they have a few different kinds of products than the others.  Scarves, dresses and mini skirts to name a few!

I find Redbubble to be quite artist focused, and they do a lot of advertising for you.

It’s free to upload unlimited designs, and they have a forum full of supportive members.

I got lucky so far on Redbubble and had one of my designs “featured” so I got several sales out of that!  It was this design.

 

4. TeePublic

TeePublic is T-shirt focused, as the name suggests.  It works best to upload .png images (with a transparent background), so graphic and vector styles do well here.  All over patterns only work with some products.  The uploading process is really quick and easy!

If you create fan art, typographic designs, or other styles that work well on t-shirts then Tee Public might be perfect for you!  It is free to create a store and add as many designs as you like.

Get some design ideas from my own Tee Public store.

 

5. Fine Art America

I had a store on Fine Art America for a while but didn’t sell anything so I wound up closing it down.

Don’t let that deter you though, I think it is more fine art based, so if your art style is more based around painting or photography then you might do well on there. You can also sell original art works which is pretty cool.

It’s free to open a store and to upload your first 25 designs.

They also have a lot of opportunities to enter contests and other ways to participate in the community which is great for exposure.

 

6. Design By Humans

I had a store on DBH for a while but I was stretching myself thin with too many stores, so this one didn’t make the cut.

To me it seems to be fairly similar to Redbubble, and they have a small range of good quality products.

It’s free to open a store and upload up to 500 designs.  It’s easy to upload designs.  I noticed you can choose a model for each category which is kind of fun way to customize your store.

They also have a forum, and contests which I have yet to check out but should be great for exposure!

 

7. Etsy

I have sold on Etsy in the past but I do not have any products on there currently.

This is not a POD site but it is the most well known website for selling hand made goods.  You can also sell download-able graphics or print-ables.

This is a great place to post your work especially if you are into selling hand made clothing, accessories, paintings, jewelry etc.

There is a small fee to upload, 20 cents per listing I believe, but you do get 20 free listings to start off with.

 

8. CafePress

CafePress is another well known POD website, similar to the ones mentioned above.

They have a large range of products, like Zazzle. I don’t have much experience with it yet but I know it’s legit.

 

9. Casetify

This is another POD website, focused on customize-able electronics cases and iWatch bands.  I have tried applying several times but have not been accepted to become a designer, but I suggest you try as perhaps your style is more to their liking.  Let me know if you have any luck!

Again, I will update with more info if/when I get more experience with selling on here.

 

10. Amazon Merch

Sell your designs on T-shirts and other products through the online sales giant Amazon!  Currently only available to U.S. buyers, but anyone can sell after being accepted to the program.

I currently sell Popsockets through Amazon

But you can also sell T-shirts and other shirts.

 

Well that’s it guys. If you stuck around this long, I applaud and thank you for taking the time to read all this information I’ve compiled for you.  I hope you have found something useful here and I wish you the best of luck with selling your art online!

If you have any questions or comments feel free to leave them below 🙂

Cheers,

Julie