How to Sell Your Art Online in 5 Steps

5 steps to sell your art online

Step 1. Build your portfolio.

In order to start selling your art online, you should have a decent sized portfolio for potential customers to choose from. Aim for 10-25 artworks.

You can either make a bunch of new artwork, or dig up some old pieces that could work digitally or physically to sell.

sketch book designs feathers pug painting watercolour

Step 2: Decide where to sell your art.

Next, you’ll have to decide where to sell your art and that will depend on your medium, style, and goals as an artist.

Identify your audience and how you want to sell your art.

  • Are you going to sell primarily prints? (many avenues)
  • Are you going to sell physical work, such as paintings? (Etsy, or Fine Art America)
  • Do you create sculptures, jewelry or something else tangible? (Etsy)
  • Are you interested in designing t-shirts and/or home decor products? (Society6, Zazzle or Redbubble)

Check out my blog post about Where to Sell Your Art Online to help you decide.

For even more help on deciding where to sell your art online check out these posts:

Step 3. Optimize your artwork for sale

You’ll have to optimize your art digitally, or take a nice photo of it in order to sell it online.

  • Scan or photograph your artwork
  • Make it a large file size
  • Try to get sharp lines and true colors
  • Post process in a program like Photoshop to fix colors, or clean up scans.

Here is a an explanation of how I clean up my drawings using Photoshop and Illustrator

Step 4: Upload and enable as many products as possible

Upload your art to your chosen platform.

If you are going the Print On Demand route,  only add to products that look good and work with the design.

mermaid cell phone case example

Step 5: Market your products

This is where a lot of artists struggle because, well, we’re artists not business or marketing professionals!

  • Share your products and artwork on social media. 
    • Create an Instagram, Twitter, and/or Facebook page dedicated to your art.
    • Ideally, choose one you use frequently so it’s not a burden to learn or use daily.
  • You may consider building a website, which can be a hub if you sell on multiple platforms. It could be a blog or just a portfolio of your work.
  • Check out my pages for inspiration:
  • To delve more deeply into marketing, watch tutorials on YouTube or try Skillshare to hone your business skills or even artistic skills as your business grows.

There is a lot to learn on the business side, but don’t neglect your art! Consistently create new designs so you can figure out what works and what doesn’t, and go from there.

Consistency is key!

For more tips on selling your art online check out these posts:

 

 

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How to Increase Your Sales on POD Websites – 15 Tips

Selling your art on POD websites Redbubble edition (1)

Are you an artist trying to sell your work on Society6, Redbubble, Zazzle, or another POD (print on demand) website?

Well I’ve been doing it for a few years now and have some tips to help you get more sales!

If you’re just getting started or haven’t set up your store(s) yet, you may want to check out these posts first:

Where to Sell Your Art Online

Selling your Art on POD Websites: Zazzle vs Society6

Selling your Art on POD Websites: Society6 vs Redbubble

Selling your Art on POD Websites: TeePublic edition

Read on to find out how to increase your sales on Society6 and Redbubble specifically, but many of these tips can be used across other POD platforms such as Zazzle, TeePublic, CafePress, Fine Art America and many others.

  1. Try to complete at least one business or social media related task per day. For example: one tweet, one Instagram post, one new design, one update to your website etc. If you can do more than one task that’s great, but just that one thing will help your business without being too overwhelming.
  2. Comment and like other artists’ work. This does not apply to all PODs but can be especially helpful on Society6 and Redbubble to get more eyes on your designs.
  3. Connect with other artists on social media (Facebook groups for example) or forums where available (Zazzle). Ask for feedback from them if you feel comfortable doing so!
  4. Upload as much high quality work as possible. The more designs you have, the more chances you have of making a sale.
  5. Research the latest trends and use them as inspiration to create new designs in your own style. You can use Pinterest or check the top selling designs on your chosen POD platform.
  6. Have social media pages, even just one or two and focus on them. Instagram and Twitter great for artists. On Facebook it’s challenging to get likes on your page, but it could get your real life friends interested. Try using new tools like Facebook or Instagram stories, or even Snapchat if you are adventurous.
  7. Don’t forget about your stores or leave them alone for long periods of time. Try to stay somewhat active and consistent on all of them (uploading new work, commenting/following etc.) I’ve definitely noticed an increase in sales/activity when I’m active. If you have too many stores to stay active, maybe pare it down to the few that you have been most successful on.
  8. Don’t stretch yourself too thin.  Going off the point above, if you have too many stores you might feel overwhelmed or too lazy to upload work to all of them, so I suggest deleting those ones you don’t like or don’t have much success with.
  9. Read up on other sellers tips especially top sellers if they have shared these tips online. CatCoq, for example, has shared some great information on her website. See what these top sellers are doing and figure out how you can get where they are. Use them as inspiration for your brand.
  10. Make different versions of the same designs that are well received. Different colour variations of a popular design or rework an element of that piece so it can have more mass appeal.
  11. Have a website or blog external to your social media, like this one! It helps with your visibility and to show up in Google searches.
  12. Tell your family, friends and coworkers about your stores and they might support you! You could even gift them stuff from your own stores for Christmas and birthdays etc. to get them excited about your work.
  13. Something I’m currently working on – Go back through your old designs and either delete ones that aren’t working for your brand or update titles, keywords etc.
  14. Always keep learning.  There are lots of great sources online for marketing your brand or honing and learning new skills.  Check out Skillshare for some free or paid courses in marketing, design and many other skills.
  15. Subscribe to my blog!  I’m always posting new content on selling your art on POD websites so make sure you don’t miss out.

Thanks for reading and I hope you’ve found this blog post helpful.  Let me know if you have any other tips to add in the comments below!

Cheers,

Julie

Check out these other posts for more information on selling your art on POD websites:

Social Media Marketing Tips for Artists

Blogging for your Art Business

10 Ways to Get over Artist’s Block

Complex Mandala Drawing Template

complex mandala drawing template

Considering the success of my Mandala Drawing Templates, I decided to create this new, more detailed version of the template so now you can draw even more complex mandala designs!

mandalas template sketchbook drawing

Just click on the template image above to open a new tab with the full sized image, then you can right click and choose “save image as” to download it to your computer.

Print the template off on an 8.5 x 11″ piece of paper and then use it as a guide underneath copy paper or even sketchbook paper to draw your mandala!

I find it works best to paperclip it on at least 2 sides to prevent it from moving around under the page while you draw.

Here is a mandala I drew using this template:

mandalas template diy art drawing

I hope you will find this mandala template useful!

Let me know what you think by leaving a comment below, and feel free to share your mandalas with me over on Instagram by tagging me @julieerindesigns or post your link below.

If you’re new to drawing mandalas, or want something a little less complex, you might want to check out my other Mandala Drawing Templates here!

Have a great day everyone and have fun drawing those mandalas.

 

Cheers!

 

Julie

Selling your Art on POD Websites: TeePublic Edition

Selling your art on POD websites Redbubble edition (1)

I’ve recently started selling my designs on a new Print On Demand website, called TeePublic.  So far I have made a couple of sales and so I wanted to share with you all my experiences. Read on to find out more about selling art on TeePublic and see if it might work for you!

Open a free TeePublic store and start selling your artwork and making $ today!

First Impressions

  • This POD is very T-shirt focused (it is TeePublic after all).
  • Prices are comparatively very reasonable.  Maybe your friends/family won’t pay $30 for your t-shirt but they might be willing to pay $14!
  • Caters to branded and/or fan art.  (Personally I avoid this because I’m not willing to have my stuff taken down due to copyright infringement)
  • Punny and funny designs also seem to do well.

Ease of Upload

  • Very quick and simple uploading process.  Few steps.
  • Intuitive tagging (suggestions come up even before you start typing)!
  • Must use a .png image for the t-shirts (ie. no background).
  • You can upload patterns for some products like pillows or totes, but you can only use one version of the image, you can’t upload a different file for the t-shirt (so in that case there would be no t-shirt for that design).
  • As mentioned above, there is no ability to upload multiple versions of the same design to suit a different product type, so keep this in mind.
  • You can resize and centre your design easily.

Storefront

  • Pretty basic. Focus is on the design and T-shirts.
  • No models, just images of the products by themselves.

Here is a screenshot of my store front:

teepublic home page

T-shirt product page display:

tea pot head tshirt teepublic

Products and Pricing

  • A fairly small range of products but they are quite affordable.
  • Basic t-shirts are $14 for the first 3 days after upload, then they go up to $20.
  • T-shirts go on sale for $14 at least 1x per month. (Other products go on sale too)
  • A wide variety of shirt styles including hoodies and kids’ clothing are available.
  • They also have stickers, totes, tapestries, phone cases, mugs, pillows, notebooks and prints.
  • Prices in USD.

Shipping

  • Starts at $5.99 to the U.S. and Canada.

Payment

  • Paypal or Payoneer payment options.
  • Paid monthly on the 15th for previous month’s earnings.
  • Affiliate program available, but you have to apply.
  • They also have a “refer an artist” program, where you can potentially get paid if you refer someone to open a store and they make sales.

Community

  • There is a Facebook group but it isn’t very active.
  • No obvious forum.
  • Ability to follow other designers but not to like their individual works.  Less sense of community than other platforms such as Zazzle or Redbubble.

Promotional Tools

  • You will get an e-mail once a month or so letting you know about upcoming sales.
  • In this email are links to download various advertisement templates catered to different social media platforms, which can be used and edited in Photoshop.
  • Teepublic advertises their top design picks on the homepage and through e-mail campaigns so if you can get noticed by them, they’ll do the work for you!

Summary

  • If your work is very graphic, and especially if you do fan art, TeePublic could be a great option for you.
  • Their website and uploading process is simple and easy to use.
  • Their affordable prices, especially $14 T-shirts, is an excellent way to entice buyers.

So, what are you waiting for?

Check out TeePublic today and let me know what your thoughts and experiences are in the comments below!

 

Cheers,

 

Julie

Selling your Art on POD Websites – Redbubble vs. Society6

Selling your art on POD websites Redbubble edition

Hey guys, I’m back with another comparison post about selling your art on POD (Print on Demand) websites!

This time I’m comparing 2 popular websites I sell my artwork on, Society6 and Redbubble.  I’ve broken down my comparison into sections to make it easier to compare and hopefully find what you’re looking for more easily.

So read on to learn more about selling your art on POD websites and find out which one might work best for you!

Store Front

As of this time, I prefer Rebubble’s store frontStore fronts are easily customized with a header, profile photo, bio, optional journal entries, and collections.  Your latest art works are also shown this page.

On the design page you will see the default product you chose when uploading the artwork, and below that is a button to show which other products are available.  You can also see reviews (of the product, not your art) and comments people have left you.  [Pro tip – leaving comments is a great way to connect with other Redbubble artists!]

You can also “like” designs and “follow” other artists on both websites, which I recommend doing.

Society6 has recently changed store fronts, and I think (hope) it’s still working out some kinks (as of March 2018).  Right now, your store will default to the “Shop” view and show your most recently sold products at the top.  As you scroll down it starts showing the same design on several different product types, which I don’t like.  I’d rather see all different designs. If you want to see all of your different designs you have to use the filters to the left and choose Sort By: New, then choose just one product type to view.

You can still customize your store front with a banner and a logo or profile image.

Audience

Both Society6 and Redbubble cater towards a young, hip, and trendy audience.  Think festival gear, college dorm or first apartment decor, stickers, and unique accessories. Trendy pattern designs and sayings are popular on both websites.

The audience on Redbubble might be slightly younger than Society6 as they focus more on stickers which are popular with teenagers and young adults.  However, Society6 recently introduced stickers too which are gaining in popularity.

Overall I think the target audience for both of these sites are young adults (20s and 30s) and their parents buying gifts for them.

Ease of Upload

Redbubble’s uploading tool is the easiest of the POD sites I’ve tried.

It’s great because you can upload your main design and then customize it for each product type.  There are options for tiling the image (to create a pattern), or you can replace the image entirely if neither of those options work.

You can also change the background colour on Redbubble, which is handy when working with designs that have a transparent background.

Society6 has recently changed their uploading tool and made it more like Redbubble’s, which is great, but it’s a little glitchy and you can’t tile or change the background colour.  It’s not a big issue – you just have to adjust your image accordingly. Also, transparent (png) images don’t work well except for stickers.

In general, both are pretty easy to upload but Redbubble has the edge in my opinion.

Products

In terms of products, both offer a similar range which includes apparel, electronics cases, and home decor items. The prices are about on par with other online POD stores and they often run 20% off or other similar promotions.

Redbubble has some unique products that are not on Society6, such as mini skirtsdresses and scarves among others.

blue gold mandala pattern scarf redbubble

The quality is pretty good on both sites and varies depending on the product.

I have a really nice tapestry from Society6 that I used as a bed sheet and is now on my wall. Friends have purchased mugs and beach towels and were very happy with what they received.  T-shirts and hoodies can be hit or miss.

Both websites add new types of products from time to time so look out for that.

Earnings and Payment

Redbubble earnings are paid automatically around the 15th of every month (to Paypal, or direct deposit), and there is no minimum threshold so you are paid whatever you made in the previous month whether its $1 or $1000.

Society6 pays automatically to Paypal, with whatever balance you have on the 1st of the month.

Both are reliable and I haven’t had any issues getting paid from either.

Marketing

The folks at Redbubble and Society6 are pretty good at marketing and driving traffic to their respective sites, so it’s mostly a matter of getting your own designs out there (which is easier said than done).

Check out my post on Social Media Marketing Tips for Artists to learn more about marketing your designs.

Most products have nice display images that you can screenshot and use for your own marketing initiatives.  You can also find some nice promotional tools on the Redbubble blog, such as fun templates like this:

doughnut pillow mock up

Society6 has recently introduced a curator link on each product page, so you can receive extra royalty not only on your own products but other’s as well!

Another nice thing that Society6 does is they will send an email out before a sale so you can prepare, and they provide you with an overlay to create your ads. Usually it’s just text containing the discount and promo code so you can layer it over or within your own images.

Example:

cyber monday.jpg

Shipping

Redbubble and Society6 both have reasonable shipping costs which varies depending on the product and package weight.

Redbubble has headquarters located in San Francisco (U.S.) and Melbourne (Australia) so the products are shipped from one of those areas depending on your location.  Also, you get a free sticker with purchase and their packaging is super cute.

Society6’s headquarters is also in California but some products are manufactured in different locations within the U.S., so you might get multiple packages.  Sometimes they offer free shipping worldwide promotions.

Shipping from both stores is pretty quick, and you can choose a faster shipping method if required.

Note: Some products take longer to manufacture than others so it could take longer to ship and receive!

Summary

Both Society6 and Redbubble are great options for selling your artwork online, but I have to say I prefer Redbubble!

However, both have great things to offer and it all depends on what you feel comfortable with and works with your art style.

Personally, I use both because, as they say, don’t put all of your eggs in one basket 😉

Want to learn more about selling your art online?  Here are some more great posts to check out!

A more in-depth analysis of selling on Redbubble

Selling your art on Zazzle vs. Society6 

10 Websites to Sell your Art Online

Social Media Marketing Tips for Artists

Blogging for Your Art Business

Mandala Drawing Templates

mandala worksheet template

My friends, I have created some templates to help draw mandalas more easily!  

Using these, you will no longer need to use a compass or random household objects to draw circles for your mandalas.

To download the templates: Click on the image of the template to open in full size, then right click and download or print straight from your browser.

Then, you can either draw straight on the print-out or place it underneath another sheet of paper and trace.

PhotoGrid_1496353948648

In person the lines underneath are more apparent, so it is very easy to see and trace them. I simply used a few paperclips to keep the 2 pieces of paper together, but you could use a bit of tape or something else you have handy.

Note: The image above shows the template under printer paper so it may show through sketchbook paper slightly less, but should still be well enough to trace.

This second template with no cross lines works better if you are going for a more free-style of mandala design.

mandala template work sheet

Here are a couple of mandalas I made with these templates:

coloured mandala

mandala black white blog

 

I used the first template to draw the coloured mandala by tracing it, and for the black and white mandala I drew it straight on the printed out template without the cross lines.

I hope you guys will find these templates useful, I know I will be using them!  No more drawing circles with cups and plates for me.

If you wind up using these templates feel free to link a photo your artwork in the comments section below!  I’d love to see your creations.

Ready to draw even more complex mandala designs? Check out my Complex Mandala Drawing Template here!

 

Cheers,

 

Julie